Services / Showroom
Inhabiting what does not yet exist
With an architect at the helm, this is the studio’s home ground: spaces, interiors and products that can be visited, tried and configured before they exist, or that transform in front of clients.
VR interiors before construction
A realistic, navigable visualisation of a home or commercial space not yet built: the client inhabits it in VR and decisions are made early, when changes cost little.
Product configurators
Materials, colours, fit-outs and variants explorable in real time, in the showroom or at a fair: the bespoke product is seen at once, right in front of the client.
Augmented retail
Virtual fitting rooms that cut returns, windows that come alive, AR filters that carry the brand onto customers’ social feeds: the shopping experience becomes memorable.
Immersive installations
Projections, sound and matter for showrooms and events: physical environments that tell the brand’s story by engaging all the senses.
Related projects
OPAQUE
An immersive installation of veils, lights and underwater sounds: space that becomes story.
Memorie d’Acqua, Mantua
A multisensory path at the Pescherie di Giulio Romano: light, sound and water in historic architecture.
Guess Christmas window
Augmented reality on surfaces for the 2022 Christmas window.
A space to design or to tell?
Whether it is an apartment, a showroom or a shop window, the right experience is designed together with the space. Let’s talk.